The goal of the fair is to promote the growth of the economy of Indonesia through the MICE industry (meeting, incentive, convention, and exhibition ).
The fair features exhibitions, trade promotions, shopping, music performances, various shows, amusement rides and a food festival.
[3][4] The first Pekan Raya Indonesia was held between 29 August to 4 October 1953, officially known as "The First Indonesian International Trade & Industrial Fair".
In 2016, PRI was held with the concept of 1,000 bands, 1,000 culinary tastes of the archipelago heritage, and a variety of family games that last from October 20 to November 6, 2016.
Participants ranges from property, automotive, fashion, food and beverage, and electronics sectors as well as creative businesses and small and medium enterprises.