The key idea is that poverty is the mother of innovation: reduced circumstances (of the kind found in India) lead to increased effort, creativity and productivity, as reported in the practice of Jugaad among India's rural poor.
[1] Examples of indovations include the Tata Nano, the Tata swach water filter, Devi Prasad Shetty's affordable cardiac care hospital, the SELCO's solar lighting solutions for consumers off the electricity grid and The First Identified Inexpensive Solar Water Filter that was designed and invented by Shripad Krishnarao Vaidya, of Nagpur, Maharashtra, India on 23 April 2010.
After several months of field research, CIGB set up a dedicated educational web site called Indovations.net to showcase the affordable and sustainable innovations emanating from India and network Indian entrepreneurs with the rest of the world.
[8] Financial Times has published two articles describing the impact of indovation on the rest of the world.
[9][10] Similarly, Asia Society has organized a series of panel discussions throughout 2010 in San Francisco, New York City, Hong Kong, Mumbai, and Delhi, entitled ‘INDOvations: Driving Global Innovations from Emerging Markets’ to explore how India provides a great source of inspiration for both the developed and the developing nations seeking to drive affordable and sustainable business as well as social and cultural innovation.