[1] Like all filmmaking, industrial videos go through the stages of development, pre-production, production, post-production and distribution.
During the development stage, a sponsor chooses a video production company that they believe can best meet their needs.
[2] Alternatively, other industrial video production companies target a specialized niche where the producer, director or writer already has expertise.
[3] Once a production company is contracted, the project enters pre-production, when the script is written, talent is hired, and materials are obtained.
These individual elements are used during production, when a video camera records the talent and audio is captured by a microphone.