is a Venezuelan rum distiller, and a subsidiary of Gruppo Montenegro.

Its main production plant is located at "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the central plains.

"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (literally "Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo, a cowboy sitting astride a rearing horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name ("Pampero" literally means "from the Pampas", although the Venezuelan plains are called Llanos).

In 1991, Tamayo sold 95% of Industrias Pampero to the United Distillers subsidiary of Guinness Brewery for £45 million.

[1] In February 2024, a report claimed Diageo was looking to sell Pampero Rum,[2] and in July 2024, Pampero rum was sold to Gruppo Montenegro which is a leading Italian food and spirits manufacturer for an undisclosed sum.