Infoseek (also known as the "big yellow"[1]) was an American internet search engine founded in 1994 by Steve Kirsch.

[3] Infoseek was bought by The Walt Disney Company in 1999,[4] and the technology was merged with that of the Disney-acquired Starwave to form the Go.com network.

[4] Infoseek was among the first search engines to sell advertising on a CPM, Cost Per Thousand Impressions, basis.

[1] In 1997, the first Cost Per Click programs, as well as the precursor to pop-ups called daughter windows, was sold to Grey Advertising for a Procter & Gamble Pampers campaign.

Also in 2001, Bernt Wahl, Andy Bensky and 15 software engineers, all Infoseek employees, led a management buyout attempt from Disney but were ultimately rebuffed.

[11] Infoseek's Ultraseek Server software technology, an enterprise search engine product, was sold in 2000 to Inktomi.