[2][3] Further, a new offshore site at Casablanca, with state-of-the-art technologies and other incentives, has grabbed the attention of many global multinationals.
Such is the rate of growth, that off-shoring and IT activities are estimated to contribute $500 million to the country's GDP and employ 30,000 people by 2015.
The communications sector already accounts for half of all foreign direct investments Morocco received over the past five years.
The mobile telephony segment comprises three operators: Maroc Telecom, the former state-owned company, with a market share of 58.2 per cent in 2008.
The introduction of customer loyalty plans, the downward trend in prices and the enhancement of service offerings over the last two years have further boosted mobile telephony.
In 2009, Morocco entered the Gartner top 30 list for the first time, thanks to its population's language skills and cultural compatibility, especially with regard to the French-speaking markets in Europe.
The move comes as the country is seeking to adapt the laws pertaining to the treatment of personal data, to those of the EU.