[4] Insomnia outlets serve both hot and cold drinks, coffee, sandwiches, salads, soups, snacks, cakes, and pastries.

[8] From 2006-2017, the company was equally owned by chairman Bobby Kerr, CEO Harry O’Kelly, and John Clohisey.

As of September 2022, Insomnia has over 100 cafés in the UK,[13] having most recently opened an outlet in Eastham, Wirral in 2022, in partnership with the Central England Co-operative.

[14] In 2016, a new franchise partnership developed between Insomnia and Maxol, which saw the first outlet opening in Mulhuddart Service Station in April 2016.

[15][16][17] It also offers food options, including sandwiches, filled baguettes, panini, focaccia, flatbreads, wraps, ciabattas, salads and soups.