As with the Happening, Instant Coffee stages events that "bring artists, writers and musicians together in combinations rarely encountered elsewhere.
Instant Coffee establishes its brand through the use of a specific graphic style on their website, event invitations, posters, publications and related ephemera.
This brand identity is the result of collective’s consistent production of art-related events in which the distinction between artwork and audience is blurred.
This strong emphasis on the social[3] aspect of art connects Instant Coffee to the broader artworld trend of relational aesthetics.
Often an Instant Coffee event consists of works made in a single format that flies below the radar of medium specificity, such as the bumper sticker or stencil, to allow a broad range of artists, and the artistically-inclined, to participate.