Applications were available in various categories including books, business, education, entertainment, finance, games, lifestyle, music, maps & navigation, news, photo, productivity, reference, shopping, social networking, sports, travel, utilities and weather.
[1][2][4] At CES, Intel Chief Executive Officer Paul Otellini stated that while the initial focus of the Intel AppUp center would be netbooks, he expected the store to eventually also appear on PCs, handheld devices, smartphones, TVs, and other devices.
[8] The program provided an optional SDKs containing APIs for multiple device digital rights management, crash reporting, instrumentation and in-app purchase capabilities.
[9] Developers could submit apps from the following countries: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, People's Republic of China, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Venezuela, and Vietnam.
[10] Citing no specific reasons for the closure, they simply stated: "By closing Intel AppUp center, [we] will be able to focus more than ever on developing the next generation of PC innovation."