To increase ranking on search engines, marketers need to create content that best satisfies queries entered by users on their smartphones or desktops.
[6][7] For example, as mobile users may want to find directions or information about a specific physical location, some marketers have proposed categories such as "local intent," as in searches like "XY near me."
[citation needed] See the major types with examples below: Informational Intent: Donald Trump, Who is Maradona?, How to lose weight?
Mixed search intent can easily happen with homonyms and such SERPs tend to be volatile because user signals differ.
This intent is reflected by Google and the other search engines, and they strive to display their SERP results based on the user interest.