Customers' intention to buy drives the production of goods to meet their specific needs.
It is also the title of Doc Searls book: The Intention Economy: When Customers Take Charge published in May, 2012.
For example, flight booking services Priceline.com, which let users name their price for an airline ticket still functions like a "silo."
"Mass customization, in a lot of areas it is no longer inherently necessary that I get the exact same thing as a million other people.
[citation needed] Priceline ended its Name Your Own Price model for flights in 2016 and car rentals in 2018,[4] and for hotels in 2020.
Trendwatching in 2007 listed examples of intention economy sites then online: Current operational services: With the emergence of Artificial general intelligence and its increasing adoption in consumer information spaces, some have expressed more pessimism about the intention economy, suggesting that it: "will test democratic norms by subjecting users to clandestine modes of subverting, redirecting, and intervening on commodified signals of intent.