[9] This is the third collaboration between the two artists, following DJ Khaled and Chance the Rapper's hit singles "I'm the One" in 2017 (which also features Lil Wayne) and "No Brainer" in 2018.

The following week the song entered the top ten by rising up-to number nine giving Bieber his 18th top-ten entry and Quavo's sixth.

Bieber tied Drake as the artist with most top-five hits since 2010 with both having 16 each surpassing Bruno Mars and Rihanna who have scored 15 each.

[38] As of July 2020, the song has spent 19 non-consecutive weeks inside the top ten and is one of the longest-running top-ten singles released in 2020.

Bieber became the fourth artist to replace himself from the number-one spot on Hot R&B Songs chart, joining the likes of Drake, the Weeknd, and Khalid.

Directed by Michael D. Ratner,[42] the video previews Bieber (along with Quavo) drawing attention to the difficulties of women and children in need while raising awareness and funds for Alexandria House, whose mission is to help them move from crisis to stability.

[45] The music video commences with the introduction of Bahri, who was born in Saudi Arabia and who is hoping to be the first from her family to graduate from college and whose intention is to help kids who are less fortunate; Marcy, who was raised in foster care, suffered from early motherhood, and whose intentions are to help foster youth find the resources they need; and Angela, who has experienced homelessness and who later sings her own verse in the music video while her intention is to giveback; spread awareness and tell the stories of homeless women and children through her art.

Throughout the music video, Bieber and Quavo are seen helping Bahri, Marcy and Angela to achieve their goals and expectations.

Bieber gifts Bahri with a new car so she won't have to worry about getting to class, Marcy and her family with backpacks full of supplies, and Angela with studio time so that she can spread awareness about homelessness to a wider audience in an effective way.

At the end of the video, Judith Yvonne who is the founding director of Alexandria house talks about her intentions to speak about the injustices and the need for equity.

[43] The video ends with a message of gratitude to the shelter reading that "Thank you to the Alexandria House for opening your doors and your hearts to Bahri, Marcy and Angela and the entire community in times of need," followed by the announcement that Bieber's newly established INTENTIONS Fund has donated $200,000 to the shelter in order to "support these women and the dreams of the families you support.