The lyrical content is supposed to reflect Payne's freedom to venture into raunchy musical elements after departing from the British-Irish boy band One Direction.

[7]The singer met Ed Sheeran in London in the late summer of 2016, "We went in, sat around and discussed a bunch of things about life, and [the song] basically just came together," said Payne.

After working with Sheeran and producer Steve Mac, Payne decided to add Migos member Quavo into the mix as the song's featured artist.

[14] Writers from Billboard thought Payne "seems to be aiming for a DJ Mustard/Tyga vibe," and concluded that "the song's fun: The swaggering, Directioner-baiting pre-chorus especially, which is probably the JT-est thing any of the five members have done since going solo.

"[15] Comparing it to One Direction's catalogue, Jordan Harris from Express and Star opined it "is a lot more danceable, incredibly fun to listen to" and added, "Another similarity, and one which Liam would do well to use as a benchmark going forward, is the vocal style of Justin Timberlake.

As the video transitions from black and white to colour, it shows Payne in a neon world of bright lights, dancing, and an appearance from featured artist Quavo.

[20] Reviewing the "sleek, colorful" clip, Rolling Stone staff wrote: "Payne rocks gently in what appears to be the inside of tanning bed.

"[14] In Digital Spy, Justin Harp opined Payne "sheds One Direction's wholesome image in the sexy music video," and added, "The promo clip does exactly what it says on the tin, as the former boybander demonstrates his newfound hip-hop vibe while slinking around with twerking back-up dancers.

"[21] Mike Wass from Idolator wrote that the video is "as awkward as the song", saying: "The Migos rapper appears completely at ease in his surroundings, while Liam looks like he accidentally wandered on to the set.

In addition, One Direction joined The Beatles, Fleetwood Mac, and New Edition to have at least 3 members with solo Hot 100 songs reach the top 10.

In the case of Quavo, it surpassed his featured collaboration (with Justin Bieber, Chance the Rapper and Lil Wayne) on DJ Khaled's "I'm the One", which peaked at number two in July 2017.