[3][4] The festival, held to coincide with the typical blooming period, lasts for ten days and features events for people of all ages.

Volunteers from the community, like the Think Pink committee,[10] also contribute to the festival through setting up and running events.

[12] Each year the Macon International Cherry Blossom Festival begins with a ribbon-cutting ceremony.

[13] The festival often holds animal shows, concerts, theatrical performances, international showcase events, house tours, fashion shows, galas, luncheons, marathons, dances, fair rides, and bus tours along scenic Cherry Blossom trails.

Officials and delegates from European countries such as Ireland and other countries including Taiwan, Russia, and Uganda have visited the festival and participated in parades in celebration of the theme "love, beauty, and international friendship".

Jean-Patrick Courtois, mayor of Mâcon, France, visited the festival in 2013 to celebrate the 40th anniversary of the two sister city's relationship.

Visitors of the festival also spend money at hotels, shops, restaurants and other tourist attractions in the area, benefiting the local economy.

The festival has won Haas & Wilkerson Pinnacle awards in Gold, Silver and Bronze in a variety of categories.

Awards were for the festival's promotion, programming, sponsorship, merchandise, media campaigns, and community outreach.