[2] As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a former hotel site, in 1910.
[3] The 117th annual Toy Fair, held February 22–25, 2020 at the Jacob K. Javits Convention Center, attracted tens of thousands of play innovators (manufacturers, distributors, importers, sales agents, inventors, entrepreneurs, licensors, retail buyers) to preview toys and games across 445,817 net square feet of exhibit space.
The Toy Association CEO Steve Pasierb stated that they were obligated to "make the best decision in everyone's interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects.
"[5] The Javits Center exhibits feature demonstrations and displays in a mostly open trade show setting.
Many manufacturers staged receptions or events prior to the fair itself for invited buyers, media representatives, or dignitaries.