The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.8 billion, and represents hundreds of companies including manufacturers, retailers, licensors, and others who are involved in the youth entertainment industry.

Its manufacturing members drive the annual $41 billion U.S. domestic toy market.

[2] The average price of a toy is around $10, but the estimated 3 billion units sold across the United States each year generates approximately $41 billion in direct toy sales.

The toy industry generates $11.1 billion in tax revenue each year.

Other initiatives include educating consumers on safe play via PlaySafe.org, advocating for strong legislation that will ban the sale of unsafe, counterfeit toys (among other issues of priority to toy companies), promoting the value of play through The Genius of Play initiative, and delivering the gift of play to children in underprivileged communities through its philanthropic arm, The Toy Foundation.