[2][3] Frere-Jones' Interstate typeface, while optimal for signage, has refinements making it suitable for text setting in print and on-screen, and gained popularity as such in the 1990s.

Notable examples include Citigroup (Citibank),[9][10] Children's Television Workshop, and Sainsbury's supermarkets, as well as recent signage for Southwest Airlines, Invesco, UK rail company c2c, Ealing / Hammersmith / West London College, Trinity College[disambiguation needed], Lamborghini, Cognizant, SoundCloud, and CISV.

It was mainly retired in 2008, for Helvetica Neue and Akzidenz-Grotesk; however, the font continued to be used on IntelliStar systems until November 2013, as part of a rebranding.

In May 2008, Ernst & Young adopted the use of Interstate in marketing materials and reports as part of a new global visual identity.

Radio Times and the Daily Mirror newspaper use the font in their TV guide and headlines.