At the intersection with Range Line Street, Route 763 merges in from the north, and the two highways run concurrently for three blocks.

The business loop is the basis for community improvement district (CID) that was created by a 5–2 vote of the Columbia City Council in April 2015.

[5] Planners intended to pass a 0.5% sales tax in order to pay off significant debt and fund development projects[6] and drew up a gerrymandered district devoid of residents in order to avoid a requirement of Missouri state law which requires decisions to impose a sales tax to be left to voters residing in the district.

[5] The CID's director, Carrie Gartner, called the situation an "existential crisis" for the project, as it leaves the question of enacting the sales tax up to a single voter, adding "It's the law.

"[7] Henderson says that Gartner approached her in June to ask her to withdraw her voting registration, but she refused, describing this as "manipulative" and citing concerns about taxing the food and necessities of low-income people.