The locality is about 3 kilometres (1.9 mi) north of the town of Launceston.

The 2021 census recorded a population of 3,498 for the state suburb of Invermay.

Invermay is also home to many of Launceston's cultural institutions, in an area known as the "Inveresk Precinct" including the Tramway museum, Queen Victoria Museum and Art Gallery, The Powerhouse Gallery and ArtSpace and University of Tasmania campus.

Invermay is home to Riverbend Park which was voted Tasmania’s Favourite Playground in 2021.

[4] Route A8 (East Tamar Highway) runs through from south to north.