Then, Iosif Kheifits became a director, while from 1928 to 1950 he worked with Aleksandr Zarkhi, headed the 1st Komsomol stage brigade of Sovkino, releasing films on the Soviet youth: Wind in the Face (1930), Noon (1931), and the comedy Hectic Days (1935).

Baltic Deputy (1937) featured how Russian scientist Professor Polezhayev (based on the life of Kliment Timiryazev, starring Nikolay Konstantinovich Cherkasov) joined the October Revolution.

A significant performance was in Member of the Government (1939), a film centered on the image of a Russian peasant woman (starring Vera Maretskaya), who took the difficult path from a farmhand to a deputy of the Supreme Soviet.

He later turned towards the Russian classics, filming works of Anton Chekhov, Ivan Turgenev, and Aleksandr Kuprin: Lady with the Dog, The Bad Good Man, Asya, and Shurotchka [ru].

His films hosted renowned performances by many actors, such as Iya Savvina, Alexei Batalov, Anatoly Papanov, Oleg Dal, Vladimir Vysotsky, Lyudmila Maksakova, Ada Rogovtseva, Elena Koreneva, Stanislav Sadalskiy.