Past winners of the award include Marc Jacobs, and Peter Som.
Following which Fedotova worked as a designer for French luxury fashion brand Balmain.
Ottavio Missoni called Fedotova the "Russian Gisele", and she was chosen by the founders of Dolce & Gabbana as their main fitting model.
In April 2021, Fedotova made front page news in the United Kingdom when she was banned by Westminster Magistrates' Court from all clubs and bars in England and Wales for two years, after a physical altercation with two police officers.
[4][5] In August 2021, she challenged the judgment and subsequently won a Crown Court appeal case to have the national ban lifted,[6] stating that she had "acted in self-defence.