[2] Following the completion of her service in the Israel Defense Forces, Mor began working for the Haaretz newspaper,[3] firstly reporting and later editing,[2] while finishing a Bachelor of Philosophy degree at Tel Aviv University.
[3] According to Itay Stern, Mor made Ha'ir "into Israel’s leading local, one that both reflected and dictated Tel Aviv’s cultural moods.
[3] She was assigned to work in its Hebrew-language Galeria section as editor, and converted it into a daily supplements that also featured in the newspaper's weekend edition.
[4] Mor stayed in the role until she was named director of the Tel Aviv Municipality Department of Cultural Affairs over six other candidates in April 2012, taking over from her predecessor who left for medical reasons.
[7] Neri Livne of Haaretz described Mor as "a meticulous, well-groomed, intelligent and wonderfully educated woman" who was "highly esteemed by those who worked under her, for whose rights she fought as a lioness, and aroused some terror among those who were not among her benefactors.