[2] Within a few years, he and his brother Jacob - who was later known as Jack - bought a second-hand merry-go-round which they operated at the Savin Rock Park in West Haven, Connecticut, which they claimed netted a profit of $11,000.
Irving also operated the Golden City Park Arena in Canarsie, Brooklyn, and featured the debut fights in the boxing careers of Canada Lee, Tony Canzoneri, and Izzy Grove.
[2] Among the attractions he featured at the park were such big-name bands as Harry James, Benny Goodman, the Dorsey Brothers, Xavier Cugat, and recording stars such as Tony Bennett, Vic Damone, and The Supremes.
[4] Such novelties as the 'diaper derby,' a crawling race for babies, junior beauty pageants, and three-ring circuses were among the innovations Irving Rosenthal introduced at Palisades Amusement Park.
[4] Rosenthal annually hosted the Police Anchor Club outings to the park, which enabled more than 11,000 New York orphans to visit the attraction.
In 1965, she penned the words and music for the advertising jingle "Come On Over" for her husband's enterprise, which rhymed 'Palisades Amusement Park' with 'swings all day and after dark.
'[5][6] In 1971, Irving Rosenthal sold the 38-acre (150,000 m2) Palisades Amusement Park to the Centex Winston Corporation for $12.5 million to develop high-rise apartments,[7] but continued working as chairman of Action Ads, Inc., an advertising firm.