Isabel Tisdall

[1][2][3] During her tenure at Vogue, Tisdall is said to have spotted the talent of photographer Norman Parkinson, also championing the photojournalism of Lee Miller and becoming a friend and supporter of Cecil Beaton.

This she did over the succeeding seven years by producing striking publicity brochures and recruiting a series of notable designers, including sculptors Elisabeth Frink and Marino Marini, abstract painters William Scott and Keith Vaughan and op art pioneer Victor Vasarely.

With the initial collection offered in natural and restrained colours and in fabrics such as silk, cotton, wool and rayon, she designed the range specifically to appeal to the contract and commercial market.

[2] Tamesa focused on commercial work, with early projects including fabrics for Queen Elizabeth Hall, the British Embassy in Paris, the QE2 and BEA's Trident aircraft.

Overseas sales were strong, including a notably large order of 3,000 yards (3 km) of jacquard fabric for a Jordanian youth and sports organisation.