Much of its design has been produced internally; a key target during development was the price point of €10,000 ($11,700) per kg, as well as to be as flexible as possible as to suit a wide variety of payload requirements.

Early customers for the launcher include Airbus Defence and Space, the German Aerospace Center (DLR), and Spaceflight, Inc..

Isar Aerospace has promoted the launcher for possessing considerable flexibility, better permitting it to fulfil the varying demands of its prospective customers.

It is a relatively compact rocket, in part facilitated by the high energy density of its propellant, which comprises a combination of liquid oxygen and propane.

[7] During April 2021, a 20-year deal was signed by Isar Aerospace for exclusive access to one of the Andøya Space launch pads in Norway.