Isracard

Isracard (Hebrew: ישראכרט) is an Israeli company that is made up of four different companies: Isracard LTD, Europay LTD, Aminit LTD and American Express Israel, which offers financial services – including credit card issuing, loans, credit solutions[buzzword], and flexible payment options.

The Visa card brand was managed by the subsidiary "Aminit" and included traveler's cheques.

Near that, In 1995, Isracard won the license to operate the prestigious American Express brand in Israel.

In response, Visa cards' marketing was resumed, though still at a small scale and for mostly customers of Bank Hapoalim.

Under the competition, Isracard blurred out her local brand and started marketing more and more cards that were identified as MasterCard cards; Alternatively, it first began to issue local cards under an international brand – American Express (for Bank Hapoalim), since the company is still the only clearer of its vouchers, so it is still the largest credit card company in Israel and operates more voucher brands than any other of its competitors: Isracard (exclusively), MasterCard (which absorbed Eurocard in the global level in 2002), Visa and American Express.

Isracard's logo until 2012
Isracard's logo until 2023