It's On Us

This campaign urges the public to stand up against sexual assault and step away from the sidelines to be an active part of the solution.

[2] Started on September 19, 2014, the It's On Us campaign was put into motion with the intent of ending sexual assault on college campuses.

[3] On this release date, they also published a YouTube video with many famous celebrities taking a stand against sexual assault.

It's On Us has utilized multiple social media platforms to increase awareness for sexual assault including Facebook,[6] Twitter,[7] Instagram,[8] YouTube, etc.

[11] On March 31, 2017, the American indie-pop trio AJR released a charity single of the same name in support of the campaign, and all the proceeds from the song were donated to It's On Us.

[13] Joe Biden and Adam Devine also took part in a Funny or Die video, in which they crash a college party and show how to prevent potential sexual assault.

"[15] Supporters of this organization include: Kerry Washington,[16] Zoe Saldana, Nina Dobrev, Matt McGorry,[17] John Cho, Jon Hamm, Connie Britton, and others.