[10] This contrast is described as a blend of "delicacy with brutality" by AbsolutePunk's Drew Beringer, who notes that the song "starts lightly" and features "chilling" choral vocals and orchestration which contribute to the "huge track".

[11] Previewing There Is a Hell... for Metal Hammer, Terry Bezer outlined the arrangement of the song by explaining that "Thunderous fretwork over the top of luscious keyboard strings again give way to a full-throttle burst of pace".

[15] The music video for "It Never Ends" was directed by Plastic Kid (an alias for Danish director Jakob Printzlau), who also produced the artwork for There Is a Hell...[2][16] It was released in August 2010, at the same time as the single.

[17] Reviewing the video for the website Bloody Disgusting in 2013, Jonathan Barkan outlined that it "shows singer Oliver Sykes being driven in an ambulance to a rundown hospital, a gang of demonic, vampiric creatures in hot pursuit", adding that it is "filled with gore, cartoony visuals, gritty filters, and sharp editing".

[18] Offering a more detailed interpretation, biographer Ben Welch proposed that the figures pursuing Sykes in the video represent the music industry, including sex, business, the law, drugs and the press.

[2] Prior to the album's release, Drew Beringer of AbsolutePunk proposed that "It Never Ends" was the band's "best song yet",[11] while Metal Hammer writer Terry Bezer praised it for featuring "one of the best choruses of [Oliver Sykes's] career to date".