It is hosted by the Itaewon Tourism Zone Association and takes place in the fall, typically in October.
The main objective of the festival is to heat up tourism in the Itaewon area, as well as attract foreign visitors.
The parades have up to 800 participants, and concerts often include K-pop artists of the Hallyu Wave.
[2] The festival will be held with vehicles in Itaewon-ro and Bokwang-ro under complete control.
It will continue its major programs such as the opening ceremony, the Delive Good Concert, the World Traditional Culture Contest (World Culture Grand Prize), the global parade, cooking Itaewon, DJ party, and the closing ceremony (K Beauty Contest), etc.