Italian Sounding

[2] Italian Sounding began gaining media coverage during the final stages of Expo 2015, hosted by Milan, Italy, and having theme "Feeding the Planet, Energy for Life".

[9] Those Italians, mostly directed to North and South America, and to European countries including France, Germany, and Switzerland, brought with them traditions and recipes that have changed over time, from generation to generation, also due to a process of adaptation to the destination country.

[9] Due to globalization, the appreciation for the culture and food and wine of Italy has spread, even within places not directly affected by these large migratory flows.

[10] This offers the opportunity for companies to place products on the market with names, graphics, or other elements that somehow refer to Italy, even if they have nothing to do with Italian cuisine.

[12] To counter the Italian Sounding phenomenon in foreign markets, the Italian Trade Agency and Italy's Ministry of Foreign Affairs have collaborated on a series of activities in countries including the United States, Canada, and Russia, in which Made in Italy is successful.