Italian design

The rest of Italy was characterized by fragmented political and geographical condition but industrialization was significantly present in other pre-unitary States like Grand Duchy of Tuscany and Sardinia-Piedmont.

However, Italian art deco reached its pinnacle under Gio Ponti, who made his designs sophisticated, elegant, stylish, refined, modern, exotic and creative.

With the fall of Fascism, birth of Republic and the 1946 RIMA exhibition, Italian talents in interior decorating were made evident.

[2] Since the late 1970s and early 1980s, the addition of logos increased by notable Italian fashion houses, such as Prada, Versace, Armani, Gucci and Moschino.

[1] Examples of classic pieces of Italian furniture include Sacco, by Piero Gatti, Cesare Paolini, Franco Teodoro, Zanussi's rigorous, creative and streamlined washing machines and fridges,[1] the "New Tone" sofas by Atrium,[1] and most famously the innovative post-modern bookcase, made by Ettore Sottsass for the Memphis Group in 1981, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again".

Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics.

[6] However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence,[7] the "Italian school" started to compete with the French haute couture, as labels such as Ferragamo and Gucci began to contend with Chanel and Dior.

Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th.

Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Emporio Armani, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion),[9] to name a few.

[12] Armani is well known for its minimalism and sophisticated style, Versace for its extravagant and ultra-luxurious lines, Gucci for its symbolic chicness and style, Prada for its glitz and glamour, Valentino for its supreme elegance, Dolce & Gabbana for its fantasious and outrageous dresses, Romeo Gigli for its romantic and creative ideas and Moschino for its smart/casual outfits and t-shirts.