Both of these models were introduced at the Paris Motor Show in 1931.

The Astura chassis was used by various coachbuilders to create coupes, convertibles and sedans.

The Astura evolved over four series: First- and second-generation Asturas are powered by a 72 hp 2.6-liter 19° V8 engine, while third- and fourth-generation models are powered by a 3.0-liter 17° V8 capable of 82 hp.

At the 2016 Pebble Beach Concours d'Elegance, a 1936 Astura Pinin Farina Cabriolet once owned by Eric Clapton won both the Best of Show award and the Gwenn Graham Most Elegant Convertible award.

[1] A Lancia Astura Serie IV also won the Trofeo BMW Group Italia, held by public referendum, at the 2019 Concorso d'Eleganza Villa d'Este event.