Historically, Fascist Italy employed soft power through Italian cultural heritage, from the Roman Empire to the Renaissance.
[3][4] The Fascist government leveraged cultural diplomacy to build political alliances and influence foreign public opinion.
It focused on portraying themes such as the Roman era, the Renaissance, and the Risorgimento (the movement for Italian unification) in ways that supported its political agenda.
[2][6] Gastronomy events like the “Week of Italian Cuisine in the World” and international culinary partnerships have enhanced Italy's global image and cultural influence.
Significant international exhibitions related to the arts and architecture are held in Italy, most notably the Venice Biennale.