Some of its main activities are the regular chats with authors from all over Brazil, the ItiClub (its free monthly reading club) and the Itiban Jam Session (a live "drawing battle").

Currently, the facade features the art of Fábio Zimbres and Rafael Sica, who painted the store in honor of its 30th anniversary in 2019.

[4] In 2021, Itiban went through a crisis due to a sharp drop in revenue as a result of the operating restrictions imposed by the COVID-19 pandemic, as its main clientele came from in-person sales, especially during the various events held in the store during the year.

In March, Mitie made an appeal on social media, talking about the risk of the store closing after more than 30 years.

The appeal mobilized customers and comic book fans from all over Brazil, increasing online sales (which were negligible until then), in addition to several messages of support.