itv.com

[1] The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions.

The URL 'www.itv.com' was created on 31 October 1994, but it was registered elsewhere for some years before Carlton and Granada bought the domain name after merging their respective online services, carlton.com and G-Wizz.

However, this trend stopped with the 2011 redesign wherein a black ITV logo began being used when referring to the Web site.

Users also have access to the network's programme archive, 'behind-the-scenes' programming, games and user-generated content.

In March 2008, the Web site was revamped with changes including the home page and the video player, with a new Catch Up TV section.

[4] On 10 December 2008 it was announced that itv.com would undergo another redesign to introduce more social media features and a greater emphasis on its most popular TV shows with a "fewer, bigger, better" strategy.

The Coronation Street, Loose Women and football sections pages were updated in the early months of 2009.

This redesign continues to build upon the social networking functionality introduced in previous versions of the site.

Currently improvements to the reliability, subtitles on some programmes and a dedicated CITV section have since launched.

It is currently unclear what they will charge for, but this could include consumers paying for alternative story lines for soaps and archive content.

ITV relaunched its news website in March 2012,[6] including the sport and weather pages.