Born and raised in Agia Napa, she rose to recognition in Greece and Cyprus following her participation in the second season of the Greek version of The X Factor, where she was under the mentorship of Giorgos Theofanous.

Her debut studio album San Ena Oniro (2011) was released in July 2011 and included the hit singles "Krata Ta Matia Sou Klista", "Kano Mia Efhi" and "Voltes St Asteria".

[5][6][7][8] Influenced by Beyoncé, Whitney Houston and Helena Paparizou, Adamou was often described as the "Pop Queen" or the "Teen Idol" in Greece and was since her participation in The X Factor called as the "Next Big Thing".

[15] Adamou has also participated in several charities such as "Everything I Can", the campaign for the prevention of cervical cancer,[16] and she was also appointed as the Young Ambassador for the rights of the children by the HFC-UNCRC Policy Center.

[22] At the age of 15 and during her second year at the lyceum, Adamou auditioned for The X Factor and as she managed to make it through the live shows, she had to be travelling from Cyprus to Greece.

[52][53][54][55] While Adamou was not a finalist in The X Factor with her sixth-place finish, she managed to obtain a record deal with Sony Music Greece, an affiliate of the show.

[3] On 13 April 2010, Adamou's first collaboration was released through the MAD TV; she was featured on Stavento's song "San Erthi I Mera" which became a summer hit in Greece and Cyprus.

On 14 June 2010, Adamou performed at the 2010 MAD Video Music Awards with the band OtherView, a cover of the song "Last Kiss", originally by Ishtar.

Adamou's debut extended play, Kalokairi Stin Kardia, was released in June 2010 and included her first two singles, "A*G*A*P*I" and "Sose Me".

[11][70] She received her gold album from Sakis Rouvas right after her performance of "To Mistiko Mou Na Vris" in the second live show of the third season of The X Factor.

[73] The EP peaked at the first place of the Greek iTunes[74] while it was certified double platinum in Portugal for selling more than fifty thousands units.

[12] In early 2011, Adamou admitted that she got proposition from ERT to represent Greece in the 2011 Eurovision Song Contest which she turned down stating that even if she's interested in participating, she wants to finish school.

[76] In April 2011, Adamou collaborated with Melisses in the song written by the band, "Krata Ta Matia Sou Klista".

[80] On 14 June 2011, Adamou attended the 2011 MAD Video Music Awards and performed with Midenistis a remix of the song "Gonna Make You Sweat (Everybody Dance Now)".

[103][104] For a fourth consecutive year, Adamou performed at the MAD Video Music Awards with Anise K and Shaya the song "Walking on Air".

On 4 April 2014, Adamou appeared at the 2014 MadWalk along with Elisavet Spanou and Courtney Parker, where they all performed "Sway" for the Red Dress Act.

[107] Following the first season of The Voice of Greece, the kid's version of the show was announced with Adamou being speculated as one of the coaches along with Demy due to both being young singers.

[109] On the ceremony that took place on 23 June and was broadcast on 2 July, Adamou and Kouinelis performed "Na Sou Tragoudo" as well as remix of "Min Tis to Pis" along with Kostas Tournas.

[111][112] On 17 October 2014, it was reported that Adamou received a proposition from Cyprus Broadcasting Corporation to host the Cypriot national selection for the 2015 Contest.

[122][123] On 25 May 2015, she was announced to be part of the Eurovision Cruise, an annual event organized by OGAE Finland, along with Sanna Nielsen and Sonia.

[125] She confirmed during an interview with Eurovision Radio International that her new single would be released in October and that she would be a part of a musical in Athens.

[129][130] It was revealed that since late November 2015 she would part of the Fever residency show with Nikos Oikonomopoulos and Christos Cholidis.

On 18 July 2016, Adamou released "Akou Sopa", a remake of the 2010 song "Un Bonito Final", originally by the Spanish group Los Rebujitos.

[150] Adamou was announced to be part of the residency in Athinon Arena along with headliners Antonis Remos and Eleni Foureira.

[158] In late 2018, Adamou was announced to be part of a residency along with Marinella, Kostas Makedonas and Elena Paparizou at Pyli A in Thessaloniki.

[168] In November 2019, Adamou released the song "Pao" featuring Konnie Metaxa with whom she also collaborated at the time during the Fantasia residency.

[199][200] In December 2013, she took part in a Christmas Concert organised by the Cypriot radio station Super FM and Giorgos Theofanous along with artists including Elena Paparizou, Eleni Foureira, Demy and Kostas Martakis.

[202] Adamou has appeared on several TV shows and awards including her participation on the second season of The X Factor and the Eurovision Song Contest 2012.

[11][70] Her second extended play, Christmas with Ivi Adamou, was certified double platinum in Portugal for selling over 50,000 copies.

Her residency concerts include appearances with famous Greek singers such as Elena Paparizou, Konstantinos Argyros, Eleni Foureira and Marinella among others.