[1] In 2009, Izzue started an international expansion with store openings in Paris, Canada and London.
[1] In March 2019, Izzue was part of the official schedule of the London Fashion Week, the first time a Hong Kong brand hosted a solo show during the event.
[5] The brand claims a close connection with the British culture, or the "cool London style".
Marketing manager Deborah Cheng apologized[6] and issued a statement saying "that the designer did not realize that the Nazi symbols would be considered offensive.
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