[1][2] J. Barbour and Sons Ltd holds royal warrants for the supply of ‘waterproof and protective clothing’ from the Duke of Edinburgh (1974), Queen Elizabeth II (1982) and King Charles III (1987).

[3][1] John's grandson Duncan, a keen motorcyclist, would also take the company in that direction during his tenure as Barbour became the originator of waxed cotton motorcycling suits and jackets.

Barbour entered the "waterproof-breathable" market with its own type of waterproof liners, Cordura external fabric, and polar fleece sweaters.

In recent years, the company modernized its collections to appeal to a younger clientele while maintaining credibility with the traditional countryside customer.

[3] Despite traditional connotations with rural life, Barbour jackets saw increased popularity as an urban fashion item in the 2010s decade.