[1] The advertisement shows an elderly gentleman (played by Norman Lumsden) asking in several second hand bookshops for "Fly Fishing by J. R. Hartley".
The advertisement ends by promoting the Yellow Pages, the voiceover provided by actor Joss Ackland.
[3] Author Michael Russell wrote and published a spoof called Fly Fishing: Memories of Angling Days, by J. R. Hartley in 1991.
[2] When Lumsden died on 28 November 2001 at the age of 95, the advertisement was broadcast again in his memory, nearly 20 years after its first appearance.
In February 2011, Yellow Pages re-made the advertisement, with fictional DJ Day V. Lately searching for a copy of his trance remix "Pulse and Thunder", which was released for sale at the same time.