[1] Over the series, the aim is to bring the seven young emerging Franco-Ontarian musicians to the Francofolies de Montréal, where they will perform on the biggest francophone stage in North America.
According to fairplay, the official producers, the show is described as such: "JAM features a group of young artists from the next generation of Franco-Ontarian singer-songwriters.
"[3] The series is filled with comedy as host Patrick Groulx sets challenges for the young musicians such as writing a song in five minutes whilst putting up with ridiculous distractions, singing an original song in a bizarre location, or showing up to a radio studio without notifying the host.
At the end of the series, the seven musicians have three days to put together a live performance under the artistic direction of Edgar Bori and the participation of already successful house-band Pat Groulx et les Bas Blancs.
[2][4] The program will return for a consecutive third season with young emerging musicians Anika-France Forget, Céleste Lévis, Jade Bernier, Mariam Mishriki, Max Nolet, Erika Lamon and Patrick Godin.