[2] The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail stores.

In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans.

[9] In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association).

[11] The brand also has a direct-to-consumer business through its JML Direct TV shopping channel (operating on Sky 661 and Freesat 806), website and bi-yearly catalogue.

The UK infomercials are largely produced in-house while featuring product-demonstration video content from across the globe.