Prior to starting Project 529, Allard was chief technology and experience officer for the Entertainment and Devices Division at Microsoft.

[6] In 2019, Allard was awarded an Edmund Hillary Fellowship (EHF) to New Zealand, joining a community of entrepreneurs and investors to create global change.

[9] The service is used by bicycle owners, cities, law enforcement, universities and bike shops as a registration, reporting and recovery program.

Since launching the first official test city of Vancouver, Canada in 2015, bike theft has dropped over 35% and thousands of stolen bicycles have been reunited with their owners.

After an internal power struggle, control of the project was moved from Allard to Andy Lees, who headed the Windows Phone division.

[19][20] Allard headed up the team at Microsoft that created the two-screen tablet prototype and business plan called Courier.

According to Allard, "The Tribe" is "a group of people diverse in perspective, similar in skills and completely, totally galvanized around one central purpose.

In June 2011, The Clymb raised $2 million from a handful of angel investors, including Allard,[23] and was sold to LeftLane Sports in 2016.

[25] As of January, 2021, all references to Intellivision Entertainment and J. Allard's time there have been removed from his LinkedIn page with no announcement or further information.

In an interview posted on GeekWire, Allard says that he left the company last summer, shortly after joining, stating that there was "No drama, just not a good fit".