J F Dixons

Dixons[1][2] was an independent department store that opened its doors in Southend, England, during 1913 and closed for good 60 years later in 1973.

J. F. Dixon, a draper from Upper Norwood, South London opened his own drapery store in 1913.

[3] The store was prominently located on the corner of London Road, Southend-on-Sea on what was then called The Broadway, now known as the High Street with its main competitors being Keddies, Brightwells and Thomas Brothers.

[6] This included building on the site of the former Theatre Deluxe[3] and had over 40,000 square feet in total.

[8] During the 60s, Dixons was innovative with its advertising having mannequins on display in glass boxes in Southend High Street,[9] while in 1968 the store opened a new department aimed at younger females called Tomorrow's Girl on the first floor.