In the year 2007, ‘Jaago Re’ launched its very first campaign with an aim to ‘awaken’ the entire nation to the fact that they tend to hold the government accountable to various mishaps and encouraged them to participate in the functioning of the country’s politics by voting.

To further establish this, ‘Jaago Re’ highlighted the ignorance of Indian citizens about facts like the credentials of the candidates that represent them in a hard hitting yet witty series of films.

Jaago Re partnered with leading Indian actor, Shah Rukh Khan and director, R. Balki, to create a public service announcement broadcast on television.

In this infomercial, Shah Rukh pledged that he would places names of actresses in his movies, before his own - a trend that was yet unseen in conventional Bollywood cinema till date.

As on date, Shah Rukh has maintained this pledge with his new move, Chennai Express, carrying is name after that of the movies female lead, Deepika Padukone.