The firm, founded by Gideon Hollander, was incorporated December 1990 in Israel as a limited liability company.

Jacada operated headquarters in Atlanta, Georgia, and offices in the Americas, Europe, Middle East, and Nordic regions.

The original vision of the company was to help organizations leverage and re-use their significant investments in legacy systems.

Over the years, Jacada introduced various innovative solutions[clarification needed] to simplify customer service operations including agent assisted automation, visual IVR, unified agent desktops, and others.

[citation needed] In January 2008, Jacada sold its "legacy" business to Software AG for $26 million in cash.