The chain was formerly located in Selfridges, but had its contract terminated in 2012 after breaking the store's ethical code on selling foie gras.
[citation needed] In 2006, he opened a second shop in Knightsbridge, London, run by his brother and co-owner Darragh O'Shea.
In 2009, former James Bond star Sir Roger Moore led a campaign to stop Selfridges selling foie gras, the French delicacy created by force-feeding geese enriched corn meal.
Investigated by the Evening Standard, it exposed that if a customer approached the O'Shea's counter and asked for "French fillet", then 750g packets of foie gras were supplied at a cost of £39.40.
The counter was closed from O'Shea's ejection, and the contract terminated for failing "to adhere to exacting best practice standards in hygiene and food safety".