Madison architects Louis Claude and Edward Starck designed a 3-story cream brick building with a flat roof.

Light fixtures in the halls consist of glass globes mounted on horizontal and vertical metal bars.

"Other tenants in the building included accountants, unions, private detectives, service organizations, insurance agents, and the Chamber of Commerce."

[3] It was added to the NRHP the same year, significant as "an interesting commercial design of the notable Madison firm of Claude and Starck... As an imposing early twentieth-century design representing pre-World War I development, it is a significant contributor to the Capitol Square area.

With its Prairie School decoration inside, the building reveals its special regional identity, and its kinship with other works by its architects.