He is known for opening North America's first racing school called Jim Russell Racing in Quebec which later expanded to California in multiple locations.
Most all recent driving schools have been based on Jacques’ technique and original model for Jim Russell Racing in Canada and North America.
He has been credited as the "instructor who taught the young Gilles Villeneuve how to race."
Jacques Couture won the 1971 Players (Canadian) Formula B Championship Series.
This biographical article related to Canadian auto racing is a stub.