Jad's success caused some controversy because of the new style it introduced but many doors opened for him as he was asked to direct some videos as well as produce and write other artists' records.
He performed the album at the Riviera Hotel on 14 September, along with all his previous hits and some covers, in a rock-solid and modern choreographed show which was attended by a big number of local celebrities.
[11] Several collaborations followed like "Barra" with Hind Al Bahrainia (2017) and "Ma fish keda" with Lola Jaffan (2018) erasing the line between his persona as a director/producer and performer.
But Jad remained in a certain style of entertaining, sometime controversial type of videos until he completely changed that image with Joanna Mallah's "Hatefdal fi Albi".
"Wala fi el ahlam" by Iwan "bahibak awi" by Nicole Saba and "Bartah Maak" by Amr Mostafa followed and established Jad as a romantic music video director as well.
[12] Jad's reputation as a "starmaker" lead production house Endemol to ask him to be one of the jury producers in a talent show contest on Abu Dhabi TV in 2008.
After working with artists like Micheline khalife, Dina Hayek and Fella, he was chosen to direct the first solo video of the legendary icon Wadih el Safi.
Jad stayed away from the music scene for a while, concentrating on his career as a producer/director and worked with big pop stars in the likes of Yara[15] Cyrine Abdelnour,[16] Nassif Zeytoun,[17][18]