Jaecoo is a brand of Chinese vehicle manufacturer Chery that was established in 2023.

[4] Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand.

Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China).

[7] In 2024, Jaecoo vehicles went on sale in several markets such as Western Europe, Malaysia, Middle East, South Africa and Chile.

[10] In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models.